Tips to Take Your Event to the Next Level
Thursday, June 13, 2019 written by the LLPA Events Team and photographed by Mika Miller
What’s trending in event planning? What are the must-haves? What do employees and executives want? We asked event professionals at the Aquarium to share trends from more than 250 events over the past year.
1. Take your guests on a journey.
Companies are tired of the same old trainings and seasonal dinners. Whitney Bentz, an event designer, incorporates exciting activities to the events she creates. Think team building photo or trivia scavenger hunts, wellness programs, interactive entertainment like art nights and animal meet-and-greets, and giving guests something to do before the event officially begins. Check in can even be fun and feel faster with a drink in hand or an entertainer working the line.
2. Let your guests share their experience.
It’s getting more difficult to hold an employee-only gathering after hours. Jared Springer, Director of Sales and Events, notes, “Families are an extension of the employee – not a new idea, but companies are recognizing it now.” Springer emphasizes the need for social media and suggests making every event “Instagrammable.” At the Aquarium, we can upload customized Snapchat filters to show-off events.
3. Use technology and add unique entertainment.
“Tech is providing amazing tools,” says Dustin Stark, a seasoned event designer. Some amazing technology integration we have seen includes designated charging stations, lighting packages to create texture and enhance the mood of a space, and even Silent Discos delivered by Life of the Party Entertainment, a vendor commonly used at Aquarium events. Individuals wear headphones playing one of several playlists. From the outside, everyone is dancing to their own beat. Inside, each moment is a singular personal experience.
4. Go eco-friendly and sustainable.
“People are more aware today than ever before about their impact on the environment,” says Digital Marketing Specialist Mika Miller. From the Reef Restoration Program, to Species Survival Plans, the Aquarium believes in building a world in which everyone takes an active part in protecting Earth’s diverse ecosystems. We have seen events embrace this mission by utilizing sustainable items like biodegradable plates, recyclable confetti, and even reusable balloons.
5. Be surprising, disruptive, and unique.
Always start with the purpose. What do you want your event guests to take home? No matter the trends you incorporate, you want to take care of your people on a personal and professional level. Emphasize what sets your brand and company culture apart and incorporate “wow” elements and moments throughout your event. Springer’s answer to planning a spectacular event is, “Make it surprising, disruptive, and unique.”
Consider talking to a member of the Aquarium event team to make your event a journey to remember. Start planning with a site tour by clicking the button below! Come alone or bring your event planning team and enjoy complementary admission on the day of your tour.